OUR PHILOSOPHY

At KIHO, our philosophy is rooted in the belief that scent has the power to transform not only your space but your emotional well-being. Through our handcrafted home fragrances, we bring the beauty of nature into your everyday life, offering moments of connection, calm, and renewal.

At KIHO, we believe in the transformative power of scent.
Our handcrafted home fragrances are more than just ambient enhancements; they are designed to evoke emotions, memories, and a sense of well-being. But what makes scent so powerful? Scientific research has long demonstrated the deep connection between scent, emotion, and memory—an insight that guides the heart of our brand.

The Science of Scent
and Emotion.

A key element in the connection between scent and emotion lies in how our brains process smell. When we inhale a fragrance, it travels directly to the brain's limbic system, which is responsible for emotions and memories. Unlike our other senses, smell bypasses the rational brain and goes straight to the source of our emotional core. This is why certain scents have the ability to instantly transport us to specific memories, whether it's the smell of a garden after the rain or the comforting scent of a loved one’s perfume.
Harvard research highlights how this connection has been “exploited” by industries to evoke powerful responses. At KIHO, however, we harness this knowledge to create thoughtful and meaningful experiences. Our scents are designed to naturally enhance moments of calm, joy, or focus, transforming your space into a personal sanctuary.

Scent
as Self-Care.

Fragrance plays an important role in emotional well-being. Studies show that certain scents, like lavender or eucalyptus, can reduce stress, promote relaxation, and even improve sleep. On the other hand, invigorating scents like citrus or peppermint can boost energy and concentration, making them ideal for moments when you need an uplift.

Creating Memories Through Scent.

Beyond its emotional benefits, scent is also a powerful memory trigger. How often have you caught a whiff of something that immediately transported you to a specific moment in time? This phenomenon, known as the “Proust effect,” underscores the ability of scent to unlock vivid memories and feelings. Our candles and personal care products are designed with this in mind, offering you an opportunity to build new memories or relive cherished ones with every burn.

Scent, The Heart of Everyday Living.

We believe that fragrance is not just an accessory; it is an integral part of your environment and emotional landscape. By integrating nature’s finest ingredients and our understanding of scent’s profound connection to emotion and memory, we bring you home fragrances that enhance everyday living.
Let your senses guide you. Embrace the beauty of nature through the power of scent, and transform your space into a haven of well-being and joy.

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